Introduction In today’s rapidly changing business world, staying ahead of the rivals is crucial. Competitive analysis has always been a core approach for achieving a competitive advantage, but the emergence of AI technology has transformed this process. AI-powered tools are transforming how businesses gather, analyze, and utilize information abo

Introduction Social media marketing is evolving dramatically in the last few years, driven by shifts in technology, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the rise of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of businesses and mar